Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotelGolden Tower Hotel & Spa Florence Room photo A suite at the Hotel de FranceGolden Tower Hotel & Spa Florence Facilities photo A room at the hotel
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From971US$ /night
Check-in
04May2026Select date
Check-out
05May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123
-
Steps from Piazza della Signoria
Perfect
9.3
9.7
/10
4.9
4.8
/5

Amenities

Golden Tower Hotel & Spa offers an exclusive spa known as Golden SPA, located in Florence's historic center. This spa includes a whirlpool bath, sauna, Turkish bath, and various emotional showers. Additionally, a range of beauty treatments, body massages, and facials are available, ensuring wellness and relaxation.

Rooms

Thirty rooms and suites are available, showcasing eleven different types to cater to diverse tastes. Tower Suites display original stone walls and hand-painted ceilings, highlighting historical charm paired with modern comforts. Each room is soundproofed and equipped with well-furnished marble bathrooms.

Location

The hotel is situated in Piazza Strozzi, just steps from Florentine masterpieces and prestigious shopping streets. This prime location allows guests to explore iconic sites like the Uffizi Gallery and Ponte Vecchio, all within a five-minute walk. Nearby artisan shops and fashion boutiques enhance the experience of staying in this central area.

Wellness

Golden SPA stands out as the only spa in Florence's historic center, offering a range of exclusive wellness programs. Guests can partake in couple's Turkish baths or treat themselves to thorough rejuvenating rituals. The spa is open to both hotel guests and external visitors, promoting an accessible relaxation haven.

Dining

While on-site dining options are not explicitly mentioned, the hotel allows guests to enjoy a refined setting for relaxation and leisure. Room service may be available for guests wishing to dine in privacy. The surrounding area abounds with high-quality Florentine restaurants, enhancing culinary options close to the hotel.

Highlights

Location: Piazza Strozzi, steps from artistic masterpieces

Rooms: Thirty rooms and suites with historical charm

Wellness: Golden SPA with whirlpool bath & Turkish bath

Accessibility: Valet parking service available for convenience

Nearby: Five-minute walk to Uffizi Gallery and Ponte Vecchio

“In my opinion, this five-star hotel places you perfectly for exploring Florence's artistic heart, just steps from Palazzo Strozzi. What struck me most is how seamlessly the hotel blends modern luxury with its historic setting, while also ensuring guests feel personally cared for. I believe its central spa, offering holistic treatments, adds an undeniable layer of appeal for those seeking relaxation amid their travels.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels
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Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
Deluxe Double Room Spa Bath Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Air conditioning
Deluxe Double or Twin Room Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Bathtub
Basic Single Room
2 persons
185 sq. feet 
1 Single bed
Shower
Heating
Classic Double or Twin Room
2 persons
195 sq. feet 
1 King-size bed
Heating
Bathtub
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Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Perfect
9.2/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Car park
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Children's menu

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Spa & wellness centre
  • Sauna
  • Turkish bath
  • Steam room
  • Jacuzzi
  • Pedicure
  • Manicure
  • Waxing
  • Body scrub
  • Facial
  • Treatment room
  • Back massage
  • Head massage
  • Full body massage
  • Foot massage
  • Make up services

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Mirror
  • Armchair
  • Ironing facilities

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle

Bedroom

  • Down comforter

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock

Room decor

  • Parquet floor
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Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123
Map view
Piazza Strozzi 11/R, Florence, Italy, 50123
Nearby
Museum
Gallerie Degli Uffizi
1900 ft
Bridge
Ponte Vecchio
1200 ft
Square
Piazza della Signoria
1500 ft
Museum
Palazzo Vecchio
1500 ft
Landmark
Campanile di Giotto
1700 ft
Museum
Strozzi Palace
700 ft
Church
Basilica of Santa Maria Novella
1500 ft
Museum
Museum of Opera of Saint Maria of Fiore
1700 ft
Square
Piazza della Repubblica
800 ft
Church
Battistero di San Giovanni
1500 ft
Church
Church and Museum of Orsanmichele
1100 ft
Piazza della Signoria
Loggia dei Lanzi
1500 ft
Store
Via de' Tornabuoni
800 ft
Restaurants
Odeon Bistro
500 ft
Piazza Degli Strozzi 8r
Restaurante Il Latini
1200 ft
Via Dei Palchetti 6/r
Temakinho Florence Strozzi
200 ft
Piazza degli Strozzi 14/15 Rosso
Yab
400 ft
5 Via dei Sassetti
Fattoria Rossi Firenze
400 ft
Piazza De' Davanzati 3 R
PaStation Firenze
300 ft
Via Porta Rossa 64
Ristorante OLIVIERO 1962
700 ft
Via delle Terme 51/R Near Via Tornabuoni
Rooster Restaurant Firenze
800 ft
Via Porta Rossa
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Ponte Vecchio
Ponte Vecchio
5-minute walk
Historic bridge famous for its jewelry shops. Iconic views of the Arno River make it a must-visit landmark.
Galleria degli Uffizi
7-minute walk
Renowned art museum housing works by Michelangelo and Botticelli. A fantastic cultural experience in a majestic building.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
9-minute walk
Florence's stunning cathedral features a remarkable dome by Brunelleschi. Climb to the top for breathtaking city views.
Pitti Palace
Pitti Palace
10-minute walk
Former royal palace showcasing Renaissance art and lush gardens. Notable for its vast collections and beautiful architecture.
Bike Tours
10-minute ride
Guided bike tours through Florence's scenic streets. Great for thrill-seekers and history lovers alike.
Wellness Spa Treatments
5-minute walk
Local spas offer relaxing treatments. Ideal for solo travelers or couples seeking a rejuvenating experience.
Florence Markets
11-minute walk
Vibrant Mercato Centrale for local food. Perfect for families to sample regional delicacies and fresh produce.
La Bussola
2-minute walk
Charming atmosphere with authentic Tuscan dishes. Known for handmade pasta and local wines. Reservations recommended.
Ristorante OLIVIERO 1962
Ristorante OLIVIERO 1962
3-minute walk
Fine dining with stunning views of the city. Specializes in seasonal local cuisine. Vegetarian options available.
Temakinho Florence Strozzi
Temakinho Florence Strozzi
1-minute walk
Fusion restaurant blending sushi and Brazilian flavors. Casual setting with unique rolls, perfect for a quick bite.
Jazz Club Firenze
15-minute walk
Live jazz performances in an intimate setting. A great spot for music lovers; hosts events all week.
Teatro della Pergola
20-minute walk
Historic theater featuring plays and concerts. Great for couples or solo visitors looking for cultural experiences.
Tips on navigating the city
City Centre
Florence5 min  ·  1400 ft
Airports
Peretola (FLR)11 min  ·  4.5 mi
Galileo Galilei (PSA)122 min  ·  50.5 mi
Train
Florence Santa Maria Novella Railway Station10 min  ·  2700 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 45 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a continental breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian
Year renovated:
2009
Number of floors:
5
Number of rooms:
30
Former name
Golden Hotel Florence

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
Guests consistently praise the Golden Tower Hotel & Spa for its exceptional location, within easy walking distance of Florence's main attractions and Santa Maria Novella station. The rooms are often described as spacious, clean, and well-equipped, with some mentioning the convenience of having a Nespresso coffee maker. While most appreciate the hotel's offerings, a few guests have noted that the spa could be improved or that it is not accessible to children, and some found the furniture old and not clean. The breakfast is appreciated and guests also value the provision of water bottles everyday.
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Review score
Based on 658 verified reviews
9.6/10
Perfect
98%
Recommend
Location
9.8/10
Staff
9.8/10
Paid Wi-Fi
8.4/10
Value for money
8.9/10
Pros
Renovated interior
Friendly staff
Delicious breakfast
Luxurious hotel
Complimentary water
Cons
Pricey rooms
Small rooms
Old furniture
Non-working AC
Guest reviews
based on 658 reviews
9.6/10
based on 850 reviews
9.3/10
Joe from United Kingdom
Couple
junior Suite
3 nights in November 2025
|
Reviewed:February 14, 2026
8.8/10

excellent central stay

convenient locationhelpful staffdedicated restaurant
i found the location very convenient it allowed easy access to main attractions. the staff were helpful when i needed directions or information. the breakfast offered a varied continental selection with fresh fruit and pastries. the room included free coffee and tea facilities which was convenient.
i noticed that the hotel lacked a dedicated restaurant. a five-star hotel should have restaurant facilities. the absence of this amenity was a bit disappointing.
Service
9/10
the staff demonstrated helpfulness providing directions and assistance quickly they addressed queries efficiently. they were always polite and professional.
Rooms
9/10
the room featured modern decor and comfortable furniture promoting relaxation. complimentary tea and coffee amenities were available in the room. the bathroom was clean containing fresh towels and toiletries this.
Dining
8/10
breakfast included a selection of fresh fruit pastries and cereals. the continental breakfast was sufficient with good quality ingredients this made for a good start to the day. the dining area was well maintained and clean.
Facilities
9/10
the hotel provided spa services though i did not try them personally. the location was in the city center , made access to attractions easy. the hotel maintained good cleanliness throughout the building.
0 Helpful
|
Show less
Alexander from Germany
Couple
Deluxe Double or Twin Room
3 nights in November 2025
|
Reviewed:February 08, 2026
7/10
helpful staffexcellent locationclean roomhigh noiseunacceptable leveluncomfortable mattress
The staff was helpful and courteous. The location is excellent with most attractions at a walking distance. The Beautiful room was clean (I was impressed by the housekeeping).
The suite I had was not good. The noise levels are unacceptable for a hotel of this level. I could hear every step from the room above and the scraping of chairs.
0 Helpful
liam from united kingdom
Single
deluxe double or twin room
3 nights in November 2025
|
Reviewed:December 12, 2025
9.5/10

excellent experience!

well trained staffhelpful recommendationsgenuine care
The staff were really good and knowledgeable about the area. they provided helpful recommendations and even made calls on my behalf. i appreciated them checking on my experience upon my return. It showed me it was about more than just doing their job.
the mini-bar prices were higher than expected.
Service
10/10
the front desk staff was very great. they offered suggestions for local restaurants and attractions. their cute attitude.
Facilities
9/10
the hotel has a spa, accessible to all guests. the location is in a square closed to traffic and a very short walk to all the city's main attractions.
Dining
10/10
breakfast included vegan options, such as vegan yogurt and hummus. there were also two kinds of vegan cakes available. the breakfast presentation was nice!!!
Rooms
9/10
the room was cleaned frequently . thick towels and bathrobes were available. the bed was comfortable.
0 Helpful
|
Show more
Harold from United States
Single
Deluxe Double or Twin Room
3 nights in November 2025
|
Reviewed:November 30, 2025
6/10

Acceptable Stay, but with Disappointing Aspects

central locationsmall showerlacking variety
The location was indeed central, with access to many attractions.
The room I had was not up to par. I found the shower to be quite small (I really expected better). Breakfast also disappointed. The variety was lacking, and several items did not seem fresh.
0 Helpful
john from united kingdom
Single
deluxe double or twin room
3 nights in November 2025
|
Reviewed:November 27, 2025
7/10

decent central stay

excellent servicegood breakfastcentral locationmissing ironrequested steamerrepeated requests
the staff provided excellent service. breakfast was included and it was good. the location is super central, close to key attractions and shops
i found no iron in the room. i had to request a steamer instead. the cleaners took it when they cleaned the room, so i had to ask again
0 Helpful
Emma from Australia
Family with children
Junior Suite
4 nights in November 2025
|
Reviewed:November 26, 2025
9/10
helpful staffexcellent location
the staff showed really good kindness and courtesy. the location is excellent.
The hotel lacked a restaurant. A feature i would expected in a 5 star hotel.
0 Helpful
FAQs
About Golden Tower Hotel & Spa
What is the distance from Golden Tower Hotel & Spa to Florence Cathedral?
The hotel is a 9-minute walk, approximately 700 m, from Florence Cathedral.
What nearby attractions can be found close to Golden Tower Hotel & Spa?
Nearby attractions include the Uffizi Gallery (450 m), Ponte Vecchio (600 m), and Piazza della Repubblica (300 m).
What amenities are available at the Golden Tower Hotel & Spa?
Amenities include complimentary Wi-Fi, a library, bar/lounge area, and a 24-hour reception.
Are there restaurants located near Golden Tower Hotel & Spa?
Notable nearby restaurants include Restaurante Il Latini (0.5 km), Hard Rock Cafe (0.5 km), and Yab (0.5 km).
What room amenities can guests expect at Golden Tower Hotel & Spa?
Rooms are equipped with air conditioning, a minibar, free Wi-Fi, a flat-screen TV, and a Nespresso coffee machine.
What are the check-in and check-out times at Golden Tower Hotel & Spa?
Check-in is at 15:00 and check-out is by 12:00.
Does Golden Tower Hotel & Spa offer breakfast options?
A buffet breakfast is available for an additional charge of 20 EUR.
What languages are spoken by the staff at Golden Tower Hotel & Spa?
The staff speaks multiple languages, providing personalized service.
Is there an airport transfer available at Golden Tower Hotel & Spa?
Airport transfers are available for an additional charge.
What is the unique feature of the wellness services at Golden Tower Hotel & Spa?
It is the only wellness center located within the walls of ancient Florence.

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